+207 MILLION
People Reached
+156 MILLION
Video Views
+23 MILLION
Engagements
See how I deliver results.
Work That Speaks for Itself
From eye-catching campaigns that grab attention and inspire action, to meaningful moments that spark conversations, I create strategies that foster community and ignite brand loyalty.
Video: Santa’s Sleigh Brings Joy
Goal: Tap into a viral trend to reach new audiences and build brand awareness.
Results:
14.8 million views
2.4 million engagements
Gained 83,700 TikTok followers
Secured BarkBox partnership
Why It Worked: Rescue dogs picking out toys from Santa's sleigh—need I say more? This heartwarming moment went viral and sparked a major partnership.
UGC: Introducing Taylor Swift
Goal: Turn a pop culture moment into an engaging spotlight for adoptable pets.
Results:
37,000 engagements
621 comments
11,500 engagements on Facebook
Why It Worked: A clever pop culture tie-in grabbed attention, sparking conversations and amplifying visibility for adoptable pets.
Campaign: Adopt a Senior Pet
Goal: Inspire senior pet adoptions and grow community engagement during a focused, one-month campaign.
Results:
8.1 million people reached
343,000 engagements
Gained 57,010 Facebook followers
Why It Worked: A campaign tailored for impact. By blending storytelling with strategic calls to action, this campaign touched millions and made adopting senior pets a priority.
Trend: USA Gym’s Goodest Boy
Goal: Use a viral trend to expand reach and boost brand awareness.
Results:
98,300 people reached
101 shares
Reach 5.5X higher than number of followers
Why It Worked: A trending moment that made people smile and showcased therapy dogs in a relatable way.
UGC: McDreamy Louise Cheese
Goal: Celebrate therapy dog Louise Cheese’s charm and his star-powered moment with Patrick Dempsey to inspire engagement.
Results:
7,500 people reached
330 engagements
13% engagement rate on Instagram
Why It Worked: Louise Cheese + Patrick Dempsey = pure magic.
Campaign: Workplace Well-being Effects
Goal: Show how therapy animals make workplaces better—emotionally, mentally, and socially.
Results:
1,748 people reached
10% engagement rate
Why It Worked: Humor and relatability—two things that never fail to grab attention
Video: Now She Can Finally Heal
Goal: Share Reese’s journey from heartbreak to happiness, inspiring others to support rescue work.
Results:
3.5 million views
500,000 engagements
The Dodo published a story
Why It Worked: Heartfelt storytelling connects and inspires.
"Reese wasn’t just another rescue story—she was my dog. Her journey will always hold a special place in my heart, and I’m proud that her story inspired so many."
Fundraising: Urgent Plea For 13 Puppies
Goal: Rally support for two mama dogs and their 13 puppies in urgent need of help.
Results:
966,000 people reached
Raised $6.1K on Facebook
Additional $3.2K raised on Instagram
Why It Worked: Authentic storytelling paired with compelling visuals inspired immediate action and donations.
Video: Mascara Wands
Goal: Show how used mascara wands can help wildlife rehabilitators and inspire action.
Results:
1.5 million views
91,000 engagements
1,500 link clicks
Why It Worked: It turned a niche topic into a viral movement by blending emotional storytelling with a clear call-to-action.
Every project here started with a story worth telling.
From viral moments to heartfelt campaigns, it’s all about creating content that sparks connections and drives results. Your brand has a story—let’s tell it together.
Unapologetically creative. Relentlessly strategic.
Let’s bring magic to your brands’ social media.
About
Portfolio
Contact